Apple overtakes Coca-Cola as world's most valuable brand

 Apple has unseated Coca-Cola as the world's No. 1 brand, as the company founded by Steve Jobs is a leader in design, performance and focuses on customers, according to a study of the Top 100 brands by brand consultancy Interbrand. Apple's brand value jumped 28 per cent to $US98.3 billion ($105.4b), Google is now in second place at $US93.3 billion, and Coca-Cola has slipped from the top seat after 13 years to third place at $US79.2 billion.

For thirteen years, Cocacola was the world's number one most valuable brand...but not anymore. In 2013, two brands took over - Apple and Google, leaving Cocacola at number three.

From New York Times

Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released next Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.

Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.

Apple’s arrival in the top spot was perhaps “a matter of time,” Jez Frampton, global chief executive at Interbrand, said in a recent interview. Apple was No. 2 last year, climbing from No. 8 in the 2011 report.

“What is it they say, ‘Long live the king’?” Mr. Frampton asked. “This year, the king is Apple.”

The 2013 report begins: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”

 

Congratulations Apple, Title we deserved for the hard-work.

 

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